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PRESS RELEASE: Rocky Mountain

Rocky Mountain is entering a new chapter in its history as the company transitions to a new group of four Canadian investors, Chaos Sports Inc.

This transition is for everyone who’s helped shape Rocky Mountain’s story—from weekend warriors and curious newcomers to seasoned racers and trail builders. Born from the trails and driven by a passion for the sport, Rocky Mountain will remain deeply rooted in British Columbia, where it all began. To that end, our research and development activities will resume in North Vancouver, a cornerstone of cycling culture that continues to inspire the company’s vision today.

The new ownership team brings diverse expertise, a shared love for cycling and the outdoors, and a clear commitment to growing Rocky Mountain while staying true to its DNA. Three of the new owners are also behind Maui Bikes, a Québec- based company specializing in electric bikes – reflecting their active engagement in the industry and deep understanding of today’s riders.

Jonathan Bourgeois, co-founder of Raccoon Skis and partner at Maui Bikes, brings hands-on experience, an innovative mindset, and a deep connection to outdoor culture.

Christian Thibert, President of Thibert Inc. – a North American leader in distribution – brings a focus on innovation, customer service excellence, and strategic partnerships. His long-term vision is aligned with Rocky Mountain’s repositioning efforts.

Patrick St-Denis, with a background at Oakley and The North Face, offers keen consumer insight and strong expertise in brand strategy.

Jean-François Grenache, a marketing and business development specialist, is known for revitalizing brands in complex market environments.

bigquotes
Rocky Mountain is more than just a name—it’s a mindset, a culture, a way of experiencing the ride. We’re stepping in with humility, energy, and determination. Our goal is clear: to honour what has made Rocky strong for over 40 years and to open a new chapter of growth.—Patrick St-Denis


Rocky Mountain
by RockyMountainBicycles
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Service Continuity and Warranty Support

The 2025–2026 period will mark a strategic relaunch, with the ambition of establishing Rocky Mountain as a global leader in mountain biking. The new owners are committed to upholding the highest standards of quality, service, and support. In the short term, business operations, customer service, after-sales support, and partner commitments will continue as usual. All warranties offered by Rocky Mountain in recent years will be fully honoured. Bike parts and components will remain available.